Mile One Centre will soon be rebranded as Mary Brown’s Centre! Below is the official press release released to the media this morning:
Seeing the name Mary Brown in lights is a familiar sight across Newfoundland & Labrador, but soon, it will be on a much larger scale. Mary Brown’s Chicken has assumed naming rights to the former Mile One Centre in St. John’s. The venue is being rebranded as the Mary Brown’s Centre with a 45-foot sign across the front of the building in the works.
Mary Brown’s will also be a sponsorship partner to the local sport teams that play at the venue.
The centre, well known across the province, is a multi-purpose entertainment and sports facility, including concerts, trade shows and special events, boasting a spectator capacity of 6,000. Mary Brown’s will partner with St. John’s Sports & Entertainment who operates the facility. Sheena McCrate, CEO of SJSE, says, “We are excited to partner with Mary Brown’s Chicken, one of the province’s most successful homegrown companies. Together, I am confident we will do great things for local entertainment.”
Branding the venue with the Mary Brown’s name is a natural fit. The brand was founded in St. John’s in 1969 and features its colourful row houses inside locations across Canada as a tribute.
Mary Brown’s has always made community a priority and gives back to causes that resonate locally, as well as recently becoming a national sponsor of BGC Canada (formerly Boys and Girls Clubs). With this venture, the brand is excited to be able to give back in a special way. Greg Roberts, Owner and CEO of Mary Brown’s, explains, “Having our name on a facility that brings world class talent, sports, and entertainment to Newfoundlanders is a pleasure for us. It’s rewarding to support our home province in this way.”
Adds Hadi Chahin, President and COO of Mary Brown’s Chicken, based in Markham, Ontario, “Today we’re at 200 stores nationally and we’re growing exponentially. We’ve had our best year ever. Supporting our Canadian Guests, farmers, vendors, and the communities where our stores are located is part of who Mary Brown’s is as a brand. We’re very excited about this opportunity.”
Mary Brown’s Chicken officially begins the rebrand of the Mary Brown’s Centre on November 5, 2021, with a gradual changeover of branding in the coming months. Plans to open an MB Chicken Express location in the Mary Brown’s Centre will be included.