The Power of Positivity

Newfoundlander Keith Muise spreads awareness, creativity, happiness and smiles in a campaign to promote positivity


It’s not every day that you come across genuine people putting in hard work with no expectations of anything in return. This is the case, however, for Newfoundland born and raised Keith Muise.

Awareness & Positivity 

Working with charitable and non-profit organizations across Canada, and specifically in the Fort McMurray area where he currently resides, Muise had a vision that he has dedicated his time and effort to making it a staple in today’s society. You may know the name or recognize his face from many videos across Facebook, specifically a few that have recently gone viral, such as The Snowpants Song. Muise keeps his efforts up via social media, to spread awareness, positivity, and smiles.

“I’ve always made videos on and off. I’m just trying to promote positivity and people having face to face interactions more,” Muise explained in an interview with The Newfoundland Herald.

“It started a couple days after the fire, and then from there I went back to Stephenville and just took the summer to kind of make some videos and get the name out there, get people involved in different little activities around Bay St. George area. From there, when the cell phone blackout happened, we had a viral video for an American Pie parody that I wrote. I had another parody song in late August, Fresh Prince of McMurray. Along with the parody songs, I mean that’s just one thing that we’ve been doing, it’s really just all about getting people to be creative, hang out with each other and communicate better.”

Muise has volunteered time with many non-profit organizations in the area like United Way, Boys and Girls clubs, and Canadian Mental Health, just to help them out, to advertise, and get the word out whenever they’re having events, and to even go to these events with them. On top of that, he has begun writing books for sick kids around the country. Muise shared that he recently wrote a book for one child in Nain just before Christmas, where he included a video of people from all over Canada wishing the young boy a Merry Christmas.

You’d think the incredible list of accomplishments would end there. However, Muise started his own non-profit organization called 80s Summer Camp, based out of Fort McMurray and Newfoundland, but with members all over the country.

80s Summer Camp 

“80s Summer Camp is kind of a metaphor for my personality, like how I act. I’m in Peter Pan mode 24/7, I don’t wanna grow up,” he explained.

“Basically, we’re just trying to get positivity into the world any way we can. We’re gonna couple that with a lot of events and activities this summer in Newfoundland, and across the country. We have 80s Summer “Campers” all over Canada at this point. It’s a pretty big group, and it’s growing every day.”

So, what exactly is the purpose of 80s Summer Camp you might ask? Simple. Spreading positivity, and bringing back some of that old fashion, face-to-face interaction.  

“What I find is because of this disconnect that’s happening in today’s society, which is because of you know, not having to leave your house to shop anymore, you don’t have to go to a friend’s house to see them or talk to them anymore. We all know that this is happening, but no one’s really been doing anything about it. I just decided to start sharing those kind of ideals with people through like positive posts, memes, writings, whatever ways I can.”

Get Your Shirt! 

Muise gets people excited and involved by selling 80s Summer Camp t-shirts to everyone willing to participate in the organization. All proceeds from the t-shirts simply go to making more t-shirts. All you really have to do is spread some positivity and happiness.

“Somehow we just slid into it and we got comfortable in this role, that it is awkward sometimes to interact with people. How do we remedy that? Well we start by giving thousands of people t-shirts, and we tell people they’re awesome because that’s our catchphrase. We got tricked into thinking that everything has to be perfect, when it doesn’t. Nobody is perfect, so why are we pretending that we need to get to that perfection?”

Follow Keith Muise and 80s Summer Camp on Facebook and YouTube for updates and info on how to take part in the organization.

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