-Advertisement-

After almost three decades of sharing the province’s top stories on NTV, Toni-Marie Wiseman shares her story

 

After 29 years on NTV, most viewers think they know Toni-Marie Wiseman. Perhaps they do, at least from a distance, but there’s so much more.

At 52, she’s established in the industry as one of the province’s most recognizable faces, but you would be surprised to know she still gets a little nervous prior to each show.“I guess it keeps me focused. If I wasn’t nervous, I’d be concerned,” says Wiseman, who recently celebrated her 29th anniversary at NTV.

It’s surprising considering she looks poised and comfortable in front of the camera and, as always, engaging. She’s been welcomed into homes in this province, and across the country, since the late 1980s, most of it as the station’s weather person and anchor. “She’s talented and could work in any market,” says NTV veteran anchor Glen Carter, who has worked with major stations in Halifax, Ottawa and Calgary before settling on the main desk at home.

DIVERSE CAREER

-Advertisement-

Wiseman has spent most of her life on NTV, and her career has been diverse. She covered entertainment for two decades, was the station’s weather person for many years, hosted the NTV Sunday Evening Newshour for well over a decade and made the transition to news on a full-time basis about five years ago. And the transition has proven to be a perfect fit. As anchor of NTV First Edition, weekdays at 5:30 p.m., she’s taken the show to new heights with an audience that would be the envy of other news programs in competing markets across the country. An estimated 80,000 viewers tune in each day and the audience balloons to over 100,000 on some nights. That’s an incredible number when you realize that just over 500,000 live in Newfoundland and Labrador.

“She’s the perfect anchor for this show,” says Mark Dwyer, NTV’s Director of News and Current Affairs. “Toni strives to make the show interesting for everyone, from hard news at the top of the show to lighter features throughout. She can speak with Premier Dwight Ball at the top of the show on a controversial topic and, just minutes later, chat about the hottest toy trends for Christmas.”

GROWN UP WITH WISEMAN

Much of her audience has grown up with Wiseman. She arrived at NTV on Oct. 9, 1989 and, within months, was on the anchor desk and reading NTV’s lunch-time show. “Looking back, it’d be near impossible for that to happen now. Live radio prepares you for the unexpected, but there’s nowhere to hide as a television anchor,” says Wiseman, who started her career in radio before making the transition to television.

For a station that prides itself on multi-dimensional employees – some working in radio, television and print – Wiseman is a pioneer. She’s anchored thousands of news programs for almost three decades, from Newsday and First Edition to the flagship supper-hour program. She also chronicled the province’s entertainment scene for over 20 years, winning a handful of music industry awards as the best reporter in the business.

-Advertisement-

RELATED: RECENT
Allan Hawco: Inspired By Home
Newfoundland’s Jellystone Park
Stephanie O’Brien – A New Beginning

Prior to Eddie Sheerr, Wiseman was actually the station’s weather whiz – staring down the province’s most severe weather systems while interviewing community leaders, entertainers and everyday citizens. “She exudes a warmth that jumps through the screen. She may be the best I’ve ever seen at that,” says former NTV news director Jim Furlong, who hired Wiseman back in the late ‘80s. “Fact is, she’s a very nice and decent person, great on the air, and the camera shares that. She has a basic decency and her success has come honestly.”

And when she’s not anchoring shows and interviewing industry movers and shakers, she’s also lending her time and energy to help others. With her warm smile and aw-shucks charm, Wiseman is host of the annual Janeway Children’s Hospital Foundation Telethon which has raised millions of dollars for sick children in Newfoundland and Labrador. She also lends her time and voice to various other charities in this province. 

“I’ve been very fortunate at NTV to meet some amazing people and the Janeway has a special place in my heart,” says Wiseman, who recently emcee’d Persistence Theatre’s Pink Tie Gala, a group that fosters women in the arts.

Wiseman is a busy career woman with an even busier life away from the office. She’s a mom, wife and friend. From chauffeuring daughter Grace, eight, to music and acting lessons to wrapping presents for endless birthday parties, it can be a whirlwind at times. “But it’s also where I get the most joy,” says Wiseman, who is also a community council representative at Macdonald Drive Elementary in St. John’s. “Grace is my whole life and I can’t wait to get home each day to see her, to talk about her day. It’s something (spouse) Kenny and I really enjoy.”

A DIFFERENT MENU

-Advertisement-

Much has changed since Wiseman arrived at NTV in ’89. She’s now one of the province’s most-trusted anchors and her show, First Edition, is a winner. It offers a different menu, but it’s hardly an appetizer. The pace is different and so is the focus of the show. 

Wiseman typically provides feature-length interviews with the big newsmakers of the day, from the Premier or senior cabinet ministers to business or union leaders, among others. There is plenty of local content as well as national and international stories.

“The show is much different than the 6 o’clock show, and I really believe our audience appreciates the fact that we provide local television at a time when others are cutting,” says Wiseman, noting it’s a challenge when the top stories of the day can often unfold hours, or even minutes, before she goes to air. “The key is being prepared and flexible to adjust the show, if needed.”

Although she’s spent almost three decades in the business, Wiseman still feels challenged. “The goal is to give viewers the best show we can every night,” she says, praising the work of her colleagues who play a major role in the show’s success. “People like Lynn Burry and Glen Carter have set such a high standard for all the staff at NTV, you feel a sense of responsibility to do the best work you can for our viewers.”

Wiseman is doing just that.

-Advertisement-

8 thoughts on “Toni Marie-Wiseman: Her Story

  1. Yvonne Sharpe
    April 12, 2019
    Reply

    Hi Toni-marie. I was sitting back with my 92 year old mom listening to the news. I was wondering how old your daughter was . So I googled. Wow !!! she’s growing up so I was reading the write up on you, I admire all of you ladies who take care of news . Amanda mews, Sharon Snow, Danielle Don all those out on site I guess I can call it. Also Eddie and the rest. Your are all a smart bunch. It just blows my mind how everything is so organized for your listening audience. You are all very appreciated. All the best to you.keep up the good work. You all deserve a toast. Hope I made your day.enjoy the rest of the weekend. God Bless.

  2. Donna Drover
    May 4, 2020
    Reply

    Hi There Herald and Toni Marie
    How wonderful to see your visit with Tom Power and the Alans on WhatreYaat last night ! Wonderful to see that you are still the significant presence you have always been. Having left my NL home 25 years ago, it was lovely to see yourself and the byes on Sunday evening…reminiscing .

  3. D. & S. Hiscock
    May 26, 2020
    Reply

    My wife & I had just returned to NL from away & you started with NTV 2 months later. My sister-in-law was at university when you were there. When we saw that you celebrated 30 years with NTV, we wondered where the time went. As with all good things, time flies by.
    Thank you for your dedication & you do a great job. We enjoy watching you all, even when Eddy lays a bad forecast on us.
    If I may, you look young enough to only have 10 years on the show. It certainly agrees with you.

  4. PatNeary
    August 15, 2020
    Reply

    The NTV newscast is a must every evening. TonI-Marie, Glen and Eddie of a great job. The best in the business. I wish other TV stations would copy off NTV. Keep up the good work.

  5. Michael C Robinson
    October 23, 2020
    Reply

    Is she the daughter of professor Nelson Wiseman?

  6. Sharon Finlay
    June 22, 2021
    Reply

    Love listening to Toni Marie. She have such a great talent for journalism. Great job Toni Marie

  7. Helen Beck
    June 23, 2021
    Reply

    The best part of my day is when 5:30 come to watch the NTV News with Toni-Marie, love her as the new anchor she as a voice that you stop to listen. Keep up the great work you are doing.?from Corner Brook on the west coast.

  8. Marilyn Dawe
    June 23, 2021
    Reply

    I love watching the NTV News with Tony Marie Wiseman really looks forward to it every night, and especially Anniversaries and Birthdays ,Tony Marie does a wonderful job makes my day.

Post a comment

Your email address will not be published. Required fields are marked *